The sweetFrog Advantage

It's no secret that self-serve frozen yogurt has become one of the fastest-growing concepts in the nation! Consumers are falling in love with choosing their own flavors and topping combinations! Given the multiple investment opportunities that exist today for self-serve frozen yogurt, what makes sweetFrog stand out from the rest? The answer is simple: through the highest quality product, a localized flair, and two loveable mascots, sweetFrog emanates a warm, family-friendly environment that communities across the nation are embracing.

Passionate About Our Community
At sweetFrog, our business is premium frozen yogurt, but our passion is the human connection! In each one of our sweetFrog locations, you'll find that we are active members of our community. We sponsor the local Little Leagues, support the Girl Scouts of America, donate our time and resources to local charities, and much more. We strive to be more than just a business – we strive to be your neighbor.

Our training program takes place in Richmond, VA over a four day period where we will walk you through all aspects of operating a sweetFrog franchise. We utilize both in the classroom training covering Marketing, HR, Accounting etc. and then also take our new members to one of our corporate stores where they are able to have a hands-on learning experience opening, operating and closing a store.

Franchise Requirements

Do you have restaurant experience? Have you owned your own business? Or, are you an enthusiastic professional, looking for an exciting new career? If so, this may be the opportunity for you! sweetFrog is looking for experienced, enthusiastic entrepreneurs to join the growing sweetFrog community.

We're looking for franchise owners that have a passion for the sweetFrog brand. While our franchisees come from all walks of life there are certain characteristics they all possess including a strong sense of community, outgoing, and are business minded. Our best franchisees are able to build strong relationships within their communities and lead by example offering their employees the motivation to excel.
  • $500,000 Total Net Worth
  • $200,000 Liquid Assets
  • Prior Business Management Experience Recommended
  • Prior Franchise or Restaurant Experience Preferred
  • Multi-unit Franchise Experience is a huge plus

Investment Information

Total Investment

$400,000 - $400,000

Cash Investment


Business Type


In Business Since




Training & Support


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