franchising articlesFranchising is More About Selling a Business

Canada is indeed a land of awesome opportunities. It is possible to start your business from the bottom today and build an empire tomorrow. It is also possible to start your own business by leveraging on the 1000’s of franchises in the market and achieve your goals of financial independence and self-reliance.

There are so many of these business opportunities available that it is hard sometimes to know which path to follow. One of the best ways that can help you make a decision is for you to understand the difference between a franchise and a business opportunity. If you want your franchise to succeed you must treat it as a business and not some quick-fire way to sell products.

Common Brand Common Goals

One of the principles of a great franchise system is that all the units should operate under a franchise system. An effective franchising system always makes concerted efforts to ensure that all operators are on the same page doing the same thing and providing great value for the products or services that they render. This reinforces the brand and makes it even more attractive to the customer.


A franchise system should always be on hand to provide support all through the tenure of the business. The support programs involve committed personnel in staff training, IT, marketing and virtually all other aspects that ensure that the system is well-oiled and running smoothly. This approach gives your franchise respectability and credibility.

Fees Oh Please

A franchisee is under obligation to pay certain fees to a franchisor in exchange for the use of the brand and operational system. These monies also help pay for the staff and programs that would be dedicated to you. There is also a fixed percentage attached over a period of time. However, it is crucial not to allow things take their normal stroll after all it a business everyone else might be doing. Take time to emphasize on unique selling points every time you can.

If you go with a good franchise, your risks would lower and your long-term profits would be higher. A business opportunity does not restrict you to a particular system. You are free to do whatever you want. A franchise system is carefully constructed to provide value to the people and to sell solutions and not solicit for money. Choose one that ticks all the right boxes and one that is best for you today.


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